Client Experience: Massive • Moderate • Modest
How to interpret all the goofy little icons displayed below:
![New Business Win](images/NewBizWin.png)
= New Business Win (AOR)
![Grew Existing Business](images/NewBizWinExstClnt.png)
= New Business Won From Existing Client
![New Business Project Win](images/NewBizWinProj.png)
= New Business Win (Project)
![Mega Client](images/clientsizemega.png)
= Mega Client (
anchors the entire agency)
![Big Client](images/clientsizebig.png)
= Big Client (
serious spenders and/or active year round)
![Average-Size Client](images/clientsizemed.png)
= Average-sized Client (
active part of the year)
![Small Client](images/clientsizesmall.png)
= Small Client (
active intermittently or projects)
![Pro Bono or In-House Client](images/clientsizepb.png)
= Pro Bono (
charities and self-promotion)