Magazine DPS: Chapters Online was a great client but occasionally they'd forget to tell us something rather important. So when Westie the account guy walked in at one o'clock and said, 'Uh...Chapters called. They forgot to tell us that they booked a double-page spread and it's due at the publication at four PM,' we weren't the least bit freaked. After a year of dot-com craziness, we knew the game. On our own initiative, Briony and I had created a design system for Chapters that allowed us to turn ads around quickly without having ads that looked like they'd been turned around quickly. I had also pre-written a lot of headlines, so when Westie came in, I just pulled out this ad and said 'Here you go.' The ad appeared in Communication Arts' Advertising Annual – not bad for two hours work. cw cd