Film: It wasn't easy in the beginning, but once the first spots were in-market and getting results, the clients became believers and put complete faith in us – which is a scary thing because if something doesn't turn out right you know you have only yourselves to blame. To thank us for the success of this campaign, the clients took out a full page ad in marketing magazine (Canada’s equivalent to Ad Age) when the campaign won multiple gold Bessies (think Clios). Cannes also recognized the work and I think BBDO still uses it as a case study. Hall Fall Down cw cd