Direct Mail: The agency had been invited to pitch the British Airways account globally. Although our office was not directly involved in the pitch, we thought it a good idea to send a little something to the head of British Airways in Canada so that should we win the business, we would have already made some friendly contact. Briony and I were given the assignment and this is what we came up with. The impact of the oxygen mask dropping from the box lid is somewhat lost in photographs, but I think you'll get the idea. This was our first piece to appear in Communication Arts. cw
Oxygen Mask
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'Oxygen Mask' for J. Walter Thompson (Self-Promotion)
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