POS/POP: I loved this concept as soon as I saw it – and I don't even like coffee. The elegant visual effect achieved by the 2D graphics of the cup making the oh-so-familiar McArches appear to be swirls of steam just blows my caffeine-free mind. Presented and executed as conceived, these posters were displayed on busy Toronto sidewalks to entice the city's cogs away from their usual Grande Schmande routine. Won lots of awards including Gold at the Advertising & Design Club of Canada. cd
McCup
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'McCup' for McDonald's (Coffee)
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McDonald's McCup on Bloor St., Toronto
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