Oh, dear. That's a pretty wanky thing to call oneself.
Especially coming from a guy who was never particularly fond of new business – tending, as it does, to land rudely on top of ‘old’ business.
But then I came to realize something.
(WARNING: Shameless self-promotion ahead)
I'm actually pretty good at winning it.
In my five years at BBDO, I was the lead creative on and won every new business pitch on which I worked.
And in these past five years, I've again won every new business pitch, including Target for MDC Partners, Scotiabank International for Grey, and several others that NDAs suggest I keep my yap shut about.
I’m available to travel and work anywhere in the US or Canada (dual citizen) and have done everything from contributing a few concepts to leading the creative aspect of the pitch and presenting the concepts. I can even work remotely if that suits.
Of course, I don’t accept every gig that comes along.
A 100% win record is something that any self-respecting new biz sniper would guard jealously.
Besides, 20+ years in adland teaches one a thing or two about which new biz opps are fair chances and which promise an exercise in expensive futility.
I also sell model trains. Really.