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The good news was that our Volkswagen work was selling Volkswagens.

The bad news was that once we had them behind the steering wheel, VW owners were taking their cars for servicing – a source of consumer cash not to be sniffed at – to places other than Volkswagen dealerships.

A way was needed to bring our errant owners back into Volkswagen dealerships.

 
     
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When I was a kid taking swimming lessons, one of the lessons that impressed me most was the caution that if you ever fell into fast moving waters, you should swim with the current and not against it.
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Headlights
Fluids
Brakes
Wheels
Transmission
Suspension